Houston, TX
43,000 ft.² renovation


Design interior signage for a new 5,500-person entertainment venue in downtown Houston. For Live Nation in cooperation with OMA, Powers Brown, and Dot Dash.


Navigation planning, signage and graphic design



Supplemental Messaging

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1/5 Restroom identifications, directional messages, occupant load

Project Documentation

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Completed work for Live Nation with OMA, Dot Dash, and Harvey Builders

Fabricated and installed by GraphTec, Vann Sign & Light, and Innovative Environments

Photographs by Mickey Aloisio


Neon Mockup

Bent glass by Dan at True Colors Neon; special implements and installation by Charles at Vann Sign & Light
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1/8 Produced for architectural mockup review

—custom tube supports, insulators, and wiring
—mirror blackout paint

🔗 True Colors Neon
🔗 Vann Sign and Light


Material Testing & Mockups

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1/2 Early mockups
Testing vinyl visibility in darkness

Studying: Material Utility

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Wall-mounted rubber signage, Ankali (Prague)
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1/3 Exit signage applied to raw concrete, Berghain (Berlin)

Studying: Light

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Wolfgang Tillmans, "Outside Snax Club," 2001

Exploring the use of light as a wayfinding mechanism in venue spaces. Light can be used (alongside or, oftentimes, instead of signage) to magnetize visitors to specific destinations; to create or reinforce desired paths of travel through a space; or to give sub-spaces unique visual tone. Light in the venue is also often defined by its dynamism, moving and changing in accordance with music.

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1/2 Superstudio's Mach 2, Florence (1969)
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1/3 Ankali, Prague
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1/3 Studio 54, New York (1977-1980)

Studying: The Theater

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1/6 The Roman Collosseum; The Globe; 1940s movie house marquee; usher roles and gestural communication; cutaway view of Radio City Music Hall

Exploring how wayfinding and way-showing mechanisms have evolved in the theater.


Announcement of Work

FORMATION will design wayfinding and signage for a new music venue set to open in downtown Houston in 2021.