713 Music Hall
43,000 ft.² renovation
Navigation planning, signage and graphic design
Completed work for Live Nation with OMA, Dot Dash, and Harvey Builders
Fabricated and installed by GraphTec, Vann Sign & Light, and Innovative Environments
Photographs by Mickey Aloisio
—custom tube supports, insulators, and wiring
—mirror blackout paint
🔗 True Colors Neon
🔗 Vann Sign and Light
Material Testing & Mockups
Studying: Material Utility
Exploring the use of light as a wayfinding mechanism in venue spaces. Light can be used (alongside or, oftentimes, instead of signage) to magnetize visitors to specific destinations; to create or reinforce desired paths of travel through a space; or to give sub-spaces unique visual tone. Light in the venue is also often defined by its dynamism, moving and changing in accordance with music.
Studying: The Theater
Exploring how wayfinding and way-showing mechanisms have evolved in the theater.
Announcement of Work
FORMATION will design wayfinding and signage for a new music venue set to open in downtown Houston in 2021.