LOV2001

Music Venue

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Overview

Houston, TX
43,000 ft.² renovation

Brief

Design visual identity, signage, and wayfinding for a new 5,500-person concert venue at POST in downtown Houston. In cooperation with OMA and Powers Brown.

Services

Logo design, brand collateral design, imageable space graphics, public art consulting, interior wayfinding strategy, wayfinding signage design, code-compliant signage and graphics design

Updates

03/15/21

Neon Mockup

Bent glass by Dan at True Colors Neon; special implements and installation by Charles at Vann Sign & Light
LN update 0315 LN update 03152 LN update 03153 LN update 03154 LN update 03155 LN update 03156 LN update 03157 LN update 03158
1/8 Produced for architectural mockup review

—custom tube supports, insulators, and wiring
—mirror blackout paint

🔗 True Colors Neon
🔗 Vann Sign and Light

03/01/21

Material Testing & Mockups

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1/2 Early mockups
Testing vinyl visibility in darkness
08/27/20

Studying: Material Utility

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Wall-mounted rubber signage, Ankali (Prague)
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1/3 Exit signage applied to raw concrete, Berghain (Berlin)
08/25/20

Minecraft Tour of Berghain

Berghain's interior recreated in Minecraft.
08/22/20

Studying: Light

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Wolfgang Tillmans, "Outside Snax Club," 2001

Exploring the use of light as a wayfinding mechanism in venue spaces. Light can be used (alongside or, oftentimes, instead of signage) to magnetize visitors to specific destinations; to create or reinforce desired paths of travel through a space; or to give sub-spaces unique visual tone. Light in the venue is also often defined by its dynamism, moving and changing in accordance with music.

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1/2 Superstudio's Mach 2, Florence (1969)
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1/3 Ankali, Prague
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1/3 Studio 54, New York (1977-1980)
07/21/20

Studying: The Theater

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1/6 The Roman Collosseum; The Globe; 1940s movie house marquee; usher roles and gestural communication; cutaway view of Radio City Music Hall

Exploring how wayfinding and way-showing mechanisms have evolved in the theater.

05/18/20

Announcement of Work

FORMATION will design wayfinding and signage for a new music venue set to open in downtown Houston in 2021.

  • Bent glass by Dan at True Colors Neon; special implements and installation by Charles at Vann Sign & Light
  • LN update 0315
    1/
    8
     Produced for architectural mockup review
  • LN update 03152
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    8
     Produced for architectural mockup review
  • LN update 03153
    3/
    8
     Produced for architectural mockup review
  • LN update 03154
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    8
     Produced for architectural mockup review
  • LN update 03155
    5/
    8
     Produced for architectural mockup review
  • LN update 03156
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    8
     Produced for architectural mockup review
  • LN update 03157
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    8
     Produced for architectural mockup review
  • LN update 03158
    8/
    8
     Produced for architectural mockup review
  • LN update 03012
    1/
    2
     Early mockups
  • LN update 0301
    2/
    2
     Early mockups
  • Testing vinyl visibility in darkness
  • Live nation club13
    Wall-mounted rubber signage, Ankali (Prague)
  • Live nation club12
    Wall-mounted rubber signage, Ankali (Prague)
  • Live nation venue analysis berghain3
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    3
     Exit signage applied to raw concrete, Berghain (Berlin)
  • Live nation venue analysis berghain2
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    3
     Exit signage applied to raw concrete, Berghain (Berlin)
  • Live nation venue analysis berghain
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    3
     Exit signage applied to raw concrete, Berghain (Berlin)
  • Live nation club5
    Wolfgang Tillmans, "Outside Snax Club," 2001
  • Live nation club6
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    2
     Superstudio's Mach 2, Florence (1969)
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     Superstudio's Mach 2, Florence (1969)
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     Ankali, Prague
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     Ankali, Prague
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     Ankali, Prague
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     Studio 54, New York (1977-1980)
  • Live nation club
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     Studio 54, New York (1977-1980)
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     Studio 54, New York (1977-1980)
  • Live nation venue analysis images4
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     The Roman Collosseum; The Globe; 1940s movie house marquee; usher roles and gestural communication; cutaway view of Radio City Music Hall
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     The Roman Collosseum; The Globe; 1940s movie house marquee; usher roles and gestural communication; cutaway view of Radio City Music Hall
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     The Roman Collosseum; The Globe; 1940s movie house marquee; usher roles and gestural communication; cutaway view of Radio City Music Hall
  • Live nation venue analysis images8
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     The Roman Collosseum; The Globe; 1940s movie house marquee; usher roles and gestural communication; cutaway view of Radio City Music Hall
  • Live nation venue analysis images9
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     The Roman Collosseum; The Globe; 1940s movie house marquee; usher roles and gestural communication; cutaway view of Radio City Music Hall
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     The Roman Collosseum; The Globe; 1940s movie house marquee; usher roles and gestural communication; cutaway view of Radio City Music Hall