Music Venue
Overview
Houston, TX
43,000 ft.² renovation
Brief
Services
Logo design, brand collateral design, imageable space graphics, public art consulting, interior wayfinding strategy, wayfinding signage design, code-compliant signage and graphics design
Updates
Material Testing & Mockups
Studying: Material Utility
Studying: Light
Exploring the use of light as a wayfinding mechanism in venue spaces. Light can be used (alongside or, oftentimes, instead of signage) to magnetize visitors to specific destinations; to create or reinforce desired paths of travel through a space; or to give sub-spaces unique visual tone. Light in the venue is also often defined by its dynamism, moving and changing in accordance with music.
Studying: The Theater
Exploring how wayfinding and way-showing mechanisms have evolved in the theater.
Announcement of Work
FORMATION will design wayfinding and signage for a new music venue set to open in downtown Houston in 2021.
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1/ 2Early mockups -
2/ 2Early mockups -
Testing vinyl visibility in darkness -
Wall-mounted rubber signage, Ankali (Prague) -
Wall-mounted rubber signage, Ankali (Prague) -
1/ 3Exit signage applied to raw concrete, Berghain (Berlin) -
2/ 3Exit signage applied to raw concrete, Berghain (Berlin) -
3/ 3Exit signage applied to raw concrete, Berghain (Berlin) -
Wolfgang Tillmans, "Outside Snax Club," 2001 -
1/ 2Superstudio's Mach 2, Florence (1969) -
2/ 2Superstudio's Mach 2, Florence (1969) -
1/ 3Ankali, Prague -
2/ 3Ankali, Prague -
3/ 3Ankali, Prague -
1/ 3Studio 54, New York (1977-1980) -
2/ 3Studio 54, New York (1977-1980) -
3/ 3Studio 54, New York (1977-1980) -
1/ 6The Roman Collosseum; The Globe; 1940s movie house marquee; usher roles and gestural communication; cutaway view of Radio City Music Hall -
2/ 6The Roman Collosseum; The Globe; 1940s movie house marquee; usher roles and gestural communication; cutaway view of Radio City Music Hall -
3/ 6The Roman Collosseum; The Globe; 1940s movie house marquee; usher roles and gestural communication; cutaway view of Radio City Music Hall -
4/ 6The Roman Collosseum; The Globe; 1940s movie house marquee; usher roles and gestural communication; cutaway view of Radio City Music Hall -
5/ 6The Roman Collosseum; The Globe; 1940s movie house marquee; usher roles and gestural communication; cutaway view of Radio City Music Hall -
6/ 6The Roman Collosseum; The Globe; 1940s movie house marquee; usher roles and gestural communication; cutaway view of Radio City Music Hall