LOV2001

713 Music Hall

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Overview

Houston, TX
43,000 ft.² renovation

Brief

Design interior signage for a new 5,500-person entertainment venue in downtown Houston. For Live Nation in cooperation with OMA, Powers Brown, and Dot Dash.

Services

Navigation planning, signage and graphic design

Updates

09/07/23

Supplemental Messaging

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1/5 Restroom identifications, directional messages, occupant load
01/28/22

Project Documentation

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Completed work for Live Nation with OMA, Dot Dash, and Harvey Builders

Fabricated and installed by GraphTec, Vann Sign & Light, and Innovative Environments

Photographs by Mickey Aloisio

03/15/21

Neon Mockup

Bent glass by Dan at True Colors Neon; special implements and installation by Charles at Vann Sign & Light
LN update 0315 LN update 03152 LN update 03153 LN update 03154 LN update 03155 LN update 03156 LN update 03157 LN update 03158
1/8 Produced for architectural mockup review

—custom tube supports, insulators, and wiring
—mirror blackout paint

🔗 True Colors Neon
🔗 Vann Sign and Light

03/01/21

Material Testing & Mockups

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1/2 Early mockups
Testing vinyl visibility in darkness
08/27/20

Studying: Material Utility

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Wall-mounted rubber signage, Ankali (Prague)
Live nation venue analysis berghain3 Live nation venue analysis berghain2 Live nation venue analysis berghain
1/3 Exit signage applied to raw concrete, Berghain (Berlin)
08/25/20

Minecraft Tour of Berghain

Berghain's interior recreated in Minecraft.
08/22/20

Studying: Light

Live nation club5
Wolfgang Tillmans, "Outside Snax Club," 2001

Exploring the use of light as a wayfinding mechanism in venue spaces. Light can be used (alongside or, oftentimes, instead of signage) to magnetize visitors to specific destinations; to create or reinforce desired paths of travel through a space; or to give sub-spaces unique visual tone. Light in the venue is also often defined by its dynamism, moving and changing in accordance with music.

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1/2 Superstudio's Mach 2, Florence (1969)
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1/3 Ankali, Prague
Live nation club2 Live nation club Live nation studio54
1/3 Studio 54, New York (1977-1980)
07/21/20

Studying: The Theater

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1/6 The Roman Collosseum; The Globe; 1940s movie house marquee; usher roles and gestural communication; cutaway view of Radio City Music Hall

Exploring how wayfinding and way-showing mechanisms have evolved in the theater.

05/18/20

Announcement of Work

FORMATION will design wayfinding and signage for a new music venue set to open in downtown Houston in 2021.

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  • Bent glass by Dan at True Colors Neon; special implements and installation by Charles at Vann Sign & Light
  • LN update 0315
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    8
     Produced for architectural mockup review
  • LN update 03152
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     Produced for architectural mockup review
  • LN update 03153
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     Produced for architectural mockup review
  • LN update 03154
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     Produced for architectural mockup review
  • LN update 03155
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     Produced for architectural mockup review
  • LN update 03156
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     Produced for architectural mockup review
  • LN update 03157
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     Produced for architectural mockup review
  • LN update 03158
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     Produced for architectural mockup review
  • LN update 03012
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     Early mockups
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     Early mockups
  • Testing vinyl visibility in darkness
  • Live nation club13
    Wall-mounted rubber signage, Ankali (Prague)
  • Live nation club12
    Wall-mounted rubber signage, Ankali (Prague)
  • Live nation venue analysis berghain3
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    3
     Exit signage applied to raw concrete, Berghain (Berlin)
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     Exit signage applied to raw concrete, Berghain (Berlin)
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     Exit signage applied to raw concrete, Berghain (Berlin)
  • Live nation club5
    Wolfgang Tillmans, "Outside Snax Club," 2001
  • Live nation club6
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     Superstudio's Mach 2, Florence (1969)
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     Superstudio's Mach 2, Florence (1969)
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     Ankali, Prague
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     Ankali, Prague
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     Ankali, Prague
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     Studio 54, New York (1977-1980)
  • Live nation club
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     Studio 54, New York (1977-1980)
  • Live nation studio54
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     Studio 54, New York (1977-1980)
  • Live nation venue analysis images4
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     The Roman Collosseum; The Globe; 1940s movie house marquee; usher roles and gestural communication; cutaway view of Radio City Music Hall
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     The Roman Collosseum; The Globe; 1940s movie house marquee; usher roles and gestural communication; cutaway view of Radio City Music Hall
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     The Roman Collosseum; The Globe; 1940s movie house marquee; usher roles and gestural communication; cutaway view of Radio City Music Hall
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     The Roman Collosseum; The Globe; 1940s movie house marquee; usher roles and gestural communication; cutaway view of Radio City Music Hall
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     The Roman Collosseum; The Globe; 1940s movie house marquee; usher roles and gestural communication; cutaway view of Radio City Music Hall
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     The Roman Collosseum; The Globe; 1940s movie house marquee; usher roles and gestural communication; cutaway view of Radio City Music Hall

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