LOV2001

713 Music Hall

↑

Overview

Houston, TX
43,000 ft.² renovation

Brief

Design interior signage for a new 5,500-person entertainment venue in downtown Houston. For Live Nation in cooperation with OMA, Powers Brown, and Dot Dash.

Services

Navigation planning, signage and graphic design

Updates

01/28/22

Project Documentation

713 MH documentation8 713 MH documentation9 713 MH documentation10 713 MH documentation11 713 MH documentation12 713 MH documentation13 713 MH documentation14 713 MH documentation15
1/8
713 MH documentation 713 MH documentation2 713 MH documentation3 713 MH documentation4 713 MH documentation5 713 MH documentation6
1/6

Completed work for Live Nation with OMA, Dot Dash, and Harvey Builders

Fabricated and installed by GraphTec, Vann Sign & Light, and Innovative Environments

Photographs by Mickey Aloisio

03/15/21

Neon Mockup

Bent glass by Dan at True Colors Neon; special implements and installation by Charles at Vann Sign & Light
LN update 0315 LN update 03152 LN update 03153 LN update 03154 LN update 03155 LN update 03156 LN update 03157 LN update 03158
1/8 Produced for architectural mockup review

—custom tube supports, insulators, and wiring
—mirror blackout paint

🔗 True Colors Neon
🔗 Vann Sign and Light

03/01/21

Material Testing & Mockups

LN update 03012 LN update 0301
1/2 Early mockups
Testing vinyl visibility in darkness
08/27/20

Studying: Material Utility

Live nation club13
Live nation club12
Wall-mounted rubber signage, Ankali (Prague)
Live nation venue analysis berghain3 Live nation venue analysis berghain2 Live nation venue analysis berghain
1/3 Exit signage applied to raw concrete, Berghain (Berlin)
08/25/20

Minecraft Tour of Berghain

Berghain's interior recreated in Minecraft.
08/22/20

Studying: Light

Live nation club5
Wolfgang Tillmans, "Outside Snax Club," 2001

Exploring the use of light as a wayfinding mechanism in venue spaces. Light can be used (alongside or, oftentimes, instead of signage) to magnetize visitors to specific destinations; to create or reinforce desired paths of travel through a space; or to give sub-spaces unique visual tone. Light in the venue is also often defined by its dynamism, moving and changing in accordance with music.

Live nation club6 Live nation club7
1/2 Superstudio's Mach 2, Florence (1969)
Live nation club10 Live nation club9 Live nation club8
1/3 Ankali, Prague
Live nation club2 Live nation club Live nation studio54
1/3 Studio 54, New York (1977-1980)
07/21/20

Studying: The Theater

Live nation venue analysis images4 Live nation venue analysis images5 Live nation venue analysis images6 Live nation venue analysis images8 Live nation venue analysis images9 Live nation venue analysis images7
1/6 The Roman Collosseum; The Globe; 1940s movie house marquee; usher roles and gestural communication; cutaway view of Radio City Music Hall

Exploring how wayfinding and way-showing mechanisms have evolved in the theater.

05/18/20

Announcement of Work

FORMATION will design wayfinding and signage for a new music venue set to open in downtown Houston in 2021.

  • 713 MH documentation8
    1/
    8
  • 713 MH documentation9
    2/
    8
  • 713 MH documentation10
    3/
    8
  • 713 MH documentation11
    4/
    8
  • 713 MH documentation12
    5/
    8
  • 713 MH documentation13
    6/
    8
  • 713 MH documentation14
    7/
    8
  • 713 MH documentation15
    8/
    8
  • 713 MH documentation
    1/
    6
  • 713 MH documentation2
    2/
    6
  • 713 MH documentation3
    3/
    6
  • 713 MH documentation4
    4/
    6
  • 713 MH documentation5
    5/
    6
  • 713 MH documentation6
    6/
    6
  • Bent glass by Dan at True Colors Neon; special implements and installation by Charles at Vann Sign & Light
  • LN update 0315
    1/
    8
     Produced for architectural mockup review
  • LN update 03152
    2/
    8
     Produced for architectural mockup review
  • LN update 03153
    3/
    8
     Produced for architectural mockup review
  • LN update 03154
    4/
    8
     Produced for architectural mockup review
  • LN update 03155
    5/
    8
     Produced for architectural mockup review
  • LN update 03156
    6/
    8
     Produced for architectural mockup review
  • LN update 03157
    7/
    8
     Produced for architectural mockup review
  • LN update 03158
    8/
    8
     Produced for architectural mockup review
  • LN update 03012
    1/
    2
     Early mockups
  • LN update 0301
    2/
    2
     Early mockups
  • Testing vinyl visibility in darkness
  • Live nation club13
    Wall-mounted rubber signage, Ankali (Prague)
  • Live nation club12
    Wall-mounted rubber signage, Ankali (Prague)
  • Live nation venue analysis berghain3
    1/
    3
     Exit signage applied to raw concrete, Berghain (Berlin)
  • Live nation venue analysis berghain2
    2/
    3
     Exit signage applied to raw concrete, Berghain (Berlin)
  • Live nation venue analysis berghain
    3/
    3
     Exit signage applied to raw concrete, Berghain (Berlin)
  • Live nation club5
    Wolfgang Tillmans, "Outside Snax Club," 2001
  • Live nation club6
    1/
    2
     Superstudio's Mach 2, Florence (1969)
  • Live nation club7
    2/
    2
     Superstudio's Mach 2, Florence (1969)
  • Live nation club10
    1/
    3
     Ankali, Prague
  • Live nation club9
    2/
    3
     Ankali, Prague
  • Live nation club8
    3/
    3
     Ankali, Prague
  • Live nation club2
    1/
    3
     Studio 54, New York (1977-1980)
  • Live nation club
    2/
    3
     Studio 54, New York (1977-1980)
  • Live nation studio54
    3/
    3
     Studio 54, New York (1977-1980)
  • Live nation venue analysis images4
    1/
    6
     The Roman Collosseum; The Globe; 1940s movie house marquee; usher roles and gestural communication; cutaway view of Radio City Music Hall
  • Live nation venue analysis images5
    2/
    6
     The Roman Collosseum; The Globe; 1940s movie house marquee; usher roles and gestural communication; cutaway view of Radio City Music Hall
  • Live nation venue analysis images6
    3/
    6
     The Roman Collosseum; The Globe; 1940s movie house marquee; usher roles and gestural communication; cutaway view of Radio City Music Hall
  • Live nation venue analysis images8
    4/
    6
     The Roman Collosseum; The Globe; 1940s movie house marquee; usher roles and gestural communication; cutaway view of Radio City Music Hall
  • Live nation venue analysis images9
    5/
    6
     The Roman Collosseum; The Globe; 1940s movie house marquee; usher roles and gestural communication; cutaway view of Radio City Music Hall
  • Live nation venue analysis images7
    6/
    6
     The Roman Collosseum; The Globe; 1940s movie house marquee; usher roles and gestural communication; cutaway view of Radio City Music Hall

Related Projects