713 Music Hall

Overview

Houston, TX
43,000 ft.² renovation

Brief

Design interior signage for a new 5,500-person entertainment venue in downtown Houston. For Live Nation in cooperation with OMA, Powers Brown, and Dot Dash.

Services

Navigation planning, signage and graphic design

Updates

09/07/23

713 Music Hall

Supplemental Messaging

1/5

Restroom identifications, directional messages, occupant load

01/28/22

713 Music Hall

Project Documentation Part 1

1/7

Completed work for Live Nation with OMA, Dot Dash, and Harvey Builders

Fabricated and installed by GraphTec, Vann Sign & Light, and Innovative Environments

Photographs by Mickey Aloisio

01/28/22

713 Music Hall

Project Documentation Part 2

1/7

Completed work for Live Nation with OMA, Dot Dash, and Harvey Builders

Fabricated and installed by GraphTec, Vann Sign & Light, and Innovative Environments

Photographs by Mickey Aloisio

03/15/21

713 Music Hall

Neon Mockup

LN update 03155 — Produced for architectural mockup review

LN update 03156 — Produced for architectural mockup review

LN update 03157 — Produced for architectural mockup review

LN update 03158 — Produced for architectural mockup review

LN update 0315 — Produced for architectural mockup review

LN update 03154 — Produced for architectural mockup review

1/9

Bent glass by Dan at True Colors Neon; special implements and installation by Charles at Vann Sign & Light.

—custom tube supports, insulators, and wiring
—mirror blackout paint

03/01/21

713 Music Hall

Material Testing & Mockups

1/3

Testing vinyl visibility in darkness

08/27/20

713 Music Hall

Studying: Material Utility

Live nation club12 — Wall-mounted rubber signage, Ankali (Prague)

Live nation club13 — Wall-mounted rubber signage, Ankali (Prague)

Live nation venue analysis berghain — Exit signage applied to raw concrete, Berghain (Berlin)

Live nation venue analysis berghain2 — Exit signage applied to raw concrete, Berghain (Berlin)

Live nation venue analysis berghain3 — Exit signage applied to raw concrete, Berghain (Berlin)

1/5

08/25/20

713 Music Hall

Minecraft Tour of Berghain

Berghain's interior recreated in Minecraft.

08/22/20

713 Music Hall

Studying: Light

Live nation club5 — Wolfgang Tillmans, "Outside Snax Club," 2001

Live nation club6 — Superstudio's Mach 2, Florence (1969)

Live nation club7 — Superstudio's Mach 2, Florence (1969)

Live nation studio54 — Studio 54, New York (1977-1980)

Live nation club2 — Studio 54, New York (1977-1980)

Live nation club — Studio 54, New York (1977-1980)

1/9

Exploring the use of light as a wayfinding mechanism in venue spaces. Light can be used (alongside or, oftentimes, instead of signage) to magnetize visitors to specific destinations; to create or reinforce desired paths of travel through a space; or to give sub-spaces unique visual tone. Light in the venue is also often defined by its dynamism, moving and changing in accordance with music.

07/21/20

713 Music Hall

Studying: The Theater

Live nation venue analysis images4 2023 04 27 015838 liul — The Roman Collosseum

Live nation venue analysis images5 — The Globe

Live nation venue analysis images6 2023 04 27 015838 iylm — 1940s Movie House Marquee

Live nation venue analysis images8 2023 04 27 015838 yuqy — Usher Roles

Live nation venue analysis images9 2023 04 27 015838 haxs — Gestural Communication

Live nation venue analysis images7 2023 04 27 015838 wkmy — Cutaway view of Radio City Music Hall

1/6

Exploring how wayfinding and way-showing mechanisms have evolved in the theater.

05/18/20

713 Music Hall

Announcement of Work

FORMATION will design wayfinding and signage for a new music venue set to open in downtown Houston in 2021.