Overview

Houston, TX
43,000 ft.² renovation

Brief

Design visual identity, signage, and wayfinding for a new 5,500-person concert venue at POST in downtown Houston. In cooperation with OMA and Powers Brown.

Services

Logo design, brand collateral design, imageable space graphics, public art consulting, interior wayfinding strategy, wayfinding signage design, code-compliant signage and graphics design


Updates

08/27/20

Studying: Material Utility

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Wall-mounted rubber signage, Ankali (Prague)
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1/3 Exit signage applied to raw concrete, Berghain (Berlin)
08/22/20

Studying: Light

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Wolfgang Tillmans, "Outside Snax Club," 2001

Exploring the use of light as a wayfinding mechanism in venue spaces. Light can be used (alongside or, oftentimes, instead of signage) to magnetize visitors to specific destinations; to create or reinforce desired paths of travel through a space; or to give sub-spaces unique visual tone. Light in the venue is also often defined by its dynamism, moving and changing in accordance with music.

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1/2 Superstudio's Mach 2, Florence (1969)
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1/3 Ankali, Prague
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1/3 Studio 54, New York (1977-1980)
07/21/20

Studying: The Theater

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1/6 The Roman Collosseum; The Globe; 1940s movie house marquee; usher roles and gestural communication; cutaway view of Radio City Music Hall

Exploring how wayfinding and way-showing mechanisms have evolved in the theater.

05/18/20

Announcement of Work

FORMATION will design wayfinding and signage for a new music venue set to open in downtown Houston in 2021.