43,000 ft.² renovation
Logo design, brand collateral design, imageable space graphics, public art consulting, interior wayfinding strategy, wayfinding signage design, code-compliant signage and graphics design
Exploring the use of light as a wayfinding mechanism in venue spaces. Light can be used (alongside or, oftentimes, instead of signage) to magnetize visitors to specific destinations; to create or reinforce desired paths of travel through a space; or to give sub-spaces unique visual tone. Light in the venue is also often defined by its dynamism, moving and changing in accordance with music.
Exploring how wayfinding and way-showing mechanisms have evolved in the theater.
FORMATION will design wayfinding and signage for a new music venue set to open in downtown Houston in 2021.