213,000 ft² new construction
450,000 ft² renovation
Interior and exterior wayfinding system for a sprawling—and aging—hospital campus that reinforces the organization’s position as an internationally diverse and technologically advanced children’s hospital.
Assessment, testing, design and documentation, contextual analysis, nomenclature design and development, vehicular wayfinding, parking structure graphics, pedestrian wayfinding, thematic architectural development
- Land-locked campus, no room to build outward
- Single point of entry/exit caused bottlenecks and confusion
- Several competing wayfinding systems were overlaid and in use simultaneously
- Inconvenient parking experience; staff and visitor parking locations were inadequately differentiated
- Out-of-sequence room numbering system
- Staff gave inconsistent wayfinding instructions
- Incorrect/inconsistent messaging between languages on multi-lingual signage
- Repetitive, unnecessary, or dilapidated signs throughout campus
Due to inadequate signage and the campus’ single entrance/exit, we observed that most visitors ended up in the same parking garage and were unaware of other parking options. This led to unnecessarily long walk times to many destinations on campus.
We updated the campus parking system by re-purposing and renaming existing garages and instituting a system of color-coded icons.
In a comparison of user journeys before and after these changes were implemented, we saw a marked increase in patient satisfaction about parking availability and convenience. fig. a
The new wayfinding system employs a visual vocabulary of colorful shapes placed strategically throughout the campus fig. d, transcending language to ensure utility for the hospital’s international patient-base while easily moving people through a dense landscape of interior and exterior spaces.