Background

Developed a comprehensive wayfinding and environmental graphics system for Driscoll Children’s Hospital. The project involved research into existing wayfinding challenges as well as institutional and the regional culture of South Texas. This knowledge informed a refreshed naming system for buildings and parking lots, a reworked signage program that integrates with playful environmental graphics programs, and corresponding printed materials that enhance both patient and operational experience.

Services

Our solution simplified destination nomenclature and introduced graphic landmarks inspired by contemporary serape patterns, reducing the ‘memory load’ required for guests to navigate the space.

To ensure flexibility, we designed a modular system reminiscent of an erector set. These components can be easily expanded, contracted, or reconfigured using simple mechanical connectors—a feature that has already proven invaluable for a client managing frequent updates across rapidly expanding campuses.

The overhauled signage system was well received by Driscoll, serving as the catalyst for a renewed wayfinding strategy across multiple campuses. This effort culminated in a comprehensive system-wide wayfinding and donor standards manual.