Overview

Houston, TX
2.4 million ft²

BRIEF

Develop and implement a new wayfinding signage system for the Houston Zoo based on findings from the previous research assessment. In cooperation with Principle.

SERVICES

Sign system design, prototyping, legibility and sight-line testing, nomenclature system development, sign location plan, visual message schedule

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SITE ANALYSIS

  • The Zoo was illegible to first-time visitors
  • Multiple generations of wayfinding signage resulted in visitor confusion and mistrust
  • Repeat guests reported having visited multiple times without realizing they had missed entire exhibits
  • The Zoo lacked a consistent aesthetic and strategic tone between exhibits

Updates

11/22/19

Prototyping

Assembly and deployment of multidirectional sign 1:1 scale mock-up

11/22/19

Prototyping

Construction of multidirectional sign 1:1 scale mock-up

Zoo scale mockup construction2 Zoo scale mockup construction3 Zoo scale mockup construction Zoo scale mockup3
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