Houston Zoo Signage System
Overview
Houston, TX
2.4 million ft²
BRIEF
Develop and implement a new wayfinding signage system for the Houston Zoo based on findings from the previous research assessment. In cooperation with Principle.
SERVICES
Sign system design, prototyping, legibility and sight-line testing, nomenclature system development, sign location plan, visual message schedule
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SITE ANALYSIS
- The Zoo was illegible to first-time visitors
- Multiple generations of wayfinding signage resulted in visitor confusion and mistrust
- Repeat guests reported having visited multiple times without realizing they had missed entire exhibits
- The Zoo lacked a consistent aesthetic and strategic tone between exhibits
Updates
Prototyping
Assembly and deployment of multidirectional sign 1:1 scale mock-up
Prototyping
Construction of multidirectional sign 1:1 scale mock-up
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